This whitepaper shares three campaigns in gastrointestinal categories to compare and contrast the results, as well as demonstrate our model’s effectiveness in patient outreach.
In three separate market tests, 83bar ran patient recruitment campaigns to:
- Gauge patient demand for a new blood test that helps diagnose IBS
- Better understand patients suffering from Crohn’s Disease
- Target mothers of young children who may be experiencing symptoms of a rare liver disorder
Key Insights:
Taken together, these market tests demonstrated that patients were motivated to respond with interest to offers of:
- Access to a medical specialist
- Advanced diagnostic modalities that can deliver a more confident diagnosis
- Products or clinical trials that may benefit themselves or their child