This case study examines a nationwide campaign for chronic reflux sufferers. The client had difficulty correlating marketing efforts to increased procedure volume. As a result, 83bar was challenged with demonstrating that 1 - 3% of all leads (patients) would receive a procedure. 83bar delivered 89,000 qualified leads, with approximately 4.9% of the leads converting to procedures.
Key Insights
- 4,700 (~4.9%) patient procedures to date
- 6X ROI based on cost of the campaign vs. cost of procedure
- Scalable and trackable patient flow over three years to multiple offices
- Patient flow managed throughout COVID shutdown