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Ads Are Effective, Not Clever | Erik Bredthauer

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83bar graphic designer Erik Bredthauer talks about why he avoids “clever ads” and focuses on those that directly address the viewer’s disease or condition.

Erik talks about the importance of pattern interruption in creating digital ads. He suggests that ads that stop “scrollers” in their tracks use strong colors and high-contrast visuals.

  • Erik Bredthauer, 83bar graphic designer

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